Way back in September I had a meeting with Emma Taylor who offers creative consultancy for photographers (or as she more accurately put it, “a kick up the arse”).
Among the many good ideas she came up with was a Christmas mail out to a handful of companies who I would like to work with in 2014.
I came up with a mix of clients from different sectors (within the broader area of architecture, interiors and construction that I shoot). In the end I limited it to 20.
The idea was to create a portfolio of my images on a classic 3D view master toy.
First I needed to get my hands on the actual view masters (many weeks trawling through ebay and discovering which one’s were best, which one’s came with a vintage box etc. etc.)
Then I needed to find a company who created the reels from my digital images. Once this was all done and tests were carried out my work was complete.
The 20 parcels went out yesterday – now I’m hoping all that time and money produces a few responses!!
A shoot for ADP Architects of the new Jubilee Building at Barking & Dagenham college.
Amazing to see the efforts of a college attempting to produce real job prospects via vocational training for their students within the stunning surroundings created by ADP.
Today Nikon announced their new DF camera. A DSLR with all the ergonomics taken out and the retro look of the 1970 and 19802 reinstated. Want automatic buttons for ISO? forget it, lets have a nice old fashioned dial.
This gets me cross. The camera is very high quality, it is very expensive but it is aimed at a market who want to look cool first and are into photography second.
It is not aimed at pro photographers and most others would be satisfied with the great quality a compact or camera phone can now achieve.
This will sit on the side in a show house, it will be taken out to snap some shots a latitude each year but it really is pointless.
This cynical attempt to sell nostalgia and not a camera reminds me of clicking the instagram filter (or iPhone filters) where you aren’t really choosing FADE but you are hitting the nostalgia button. It also explains the trend for lomo and film.
It was the great late Sontag who said time elevates all photography to the status of art and here we are trying to achieve a short cut into greatness with stupid gimmicks. Photography is supposed to be ABOUT something not OF something as the rather clever Michael Mack once told me.
Just searching for an image that my client lost and I found this unprocessed file from last year….
A shoot in the late autumn sun this week led to some nice deep shadows balanced with internal flashes. I was perched on top of a step ladder hand holding my camera to get the height I needed over the garden fence. A bit of post processing to lift the darkness.
The final result is quite CGI like – a topic that keeps cropping up this week so I’m writing a post about the changing styles of architectural photography.